3 Reasons Why Your Business isn’t as Successful as You Like
A huge part of my job is assessing businesses to determine weak points and find ways to fix them – fast.
There is a good chance you have had at least 1 of these 3 reasons in your business today and maybe into the future.
Your in luck!
Today i’m going to share with you my top 3 reasons why your business probably isn’t as successful as you might like.
Share with you ways you can avoid them completely!
Customer todays are becoming more and more skeptical of businesses. Why? They are bombarded with choice and thus can get very picky choosing what they prefer. Customer buying behaviours show that customers are more willing to buy from a trusted, well established brand than a new one. It’s because they have build that rapport, connection and trust over long periods of time with their customers.
Whether you like it or not it will take time for your customers to catch onto your business and even longer to make a first purchase. There is a very good chance it has nothing to do with your product or service. You may have an awesome idea and product and you just want the world to SEE IT!
Sorry it just won’t happen that quick.
Customer just prefer security and peace of mind with their purchases so stick at it. Constantly find ways to connect with your customers. Write articles, ebooks, cross promote with other people in your field.
Whatever it takes!
Just keep it up and eventually it will catch, just never stop attempting to reach your customers – thats the key.
– Your customer service sucks
Yep – its a big call but this just might be the reason why you aren’t taking your business to the next step.
I see this far to often and it just kills me. There is a great business idea, it’s well established either online or at location and they are delivering on their business promise but your would rather stick your head in a blender than talk to the staff.
This is happening far too often and although you may think you are giving great service, do your customers actually think so? Do read online reviews? Comments on social media? Review feedback from staff? If you aren’t constantly finding ways EACH AND EVERY DAY to better communicate with your customers then you business will ultimately go stale – very fast.
Bad service kills a business faster than any other factor. I don’t care if you want to give the best possible customer experience, just tell me HOW you are going to do it and what you are doing everyday to keep that incredible customer service idea alive and growing.
– You aren’t delivering on your promises
So your now established and your service is bang on but are you the best in your field?
Or at least, are you trying to be the best in your field?
You wouldn’t open up a pizza restaurant and serve terrible pizza intentionally would you? Of course not, but be careful when you make statements about your business. Nothing worse than a promise to a customer and it all falls apart on delivery. I often see business coaches making huge claims like:
“Ill teach you business success!”
Now thats a BIG claim. I mean there are a lot of different types of businesses out there,” surely he cant fix them all – and if he can why isn’t he more ridiculously successful then he currently is?
Just make your promise clear, measurable and most importantly believable.
So rather than say:
“We do the best pizzas ever!”
Perhaps try something like this:
“Traditional italian classic pizzas”
Generally people will believe the second statement a lot faster than the first. So just keep you message believable and accurate to avoid complete customer disappointment.
Just remember that whatever stage your business is at, ask yourself the following to ensure you stay on track.
1. Do i have credibility within my field?
2. Are my customer relation skills up to scratch?
3. Am i delivering on my business promise?
If you would like to add anything then let me know in the below comments!
Would love to meet you and see what you think.
Meet us here as well!
MasterHost – Customer Experience Specialist