Customer Perspectives – Whats Yours?

This video is an extract of a Speech given by David Foster Wallace to Kenyon College’s 2005 graduating class.

I love this video because it reminds me of the customers are around me and what they are experiencing. It also makes me really thing of what sort of customer i can be as well. Its so easy to have an opinion these days and assume what our customers are thinking.

I admit i pass judgement quickly from time to time – especially with difficult customers.

I forgot that they might be having a rough day and the first person they saw was me –  this is what i  say to myself on these occasions (when i can haha).

I guess the point i’m trying to make is always remember to take a step back in tough situation and look at what really is happening around you. Whether its dealing with customers or when your being a customer, try to change the way you see the situation and adjust accordingly.

Change your customer perspectives by changing your own.

I have showed this to a few of my team members and i got a real mix of responses. It would be a great one to show your team as well!

Love to hear your thoughts and what your team had to say!



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