Reaching Customers in 3 Simple Steps
Every business wants more customers.
Reaching customers should always be a main priority in your business – even more than developing the products/services themselves.
Whether you’re just starting out or have a well established business, the below three simple steps will not only help you with reaching customers but also assist in developing new products/services for them in the future.
Sounds like this is for you?
Trust me it is!
This EXACT process is what I use for every product and service I have ever made and will probably continue to do so into the future – now it’s my GIFT to you!
Ok lets get to it.
1. Define Your Customer
Now you may have heard this one before, but trust me it’s an important first step in reaching customers. Now this may come as a shock to you but not everyone wants your products. As much as we want them too, they just don’t.
So don’t waste your time on pleasing the masses, focus on your niche and the people who really want your product.
Who are they?
Where do they work?
What do they do for fun?
What do they hate?
Funnel down your target market to one specific person who would really want your product and describe that person. It may make answering the above questions a lot easier.
Once you’ve determined your exact customer it’s time to move onto step two.
2. Determine What They Use
Now that you know who you’re selling to, it’s time to find out where they hang out. Once you can determine how your customers communicate with businesses and friends, you have a very big ace up your sleeve.
What websites do they visit?
Do they use social media and if so what type and how often?
How is your competition getting in touch with their customers?
Remember you don’t always have to go to them directly, just figure out other alternate mediums to reach them.
For example – I recently wrote an article based on my life living with anaphylaxis and working in the hospitality industry.
I targeted health businesses Australia wide, anaphylaxis awareness pages, hospitality groups etc. Now all of these had great results but my BIGGEST HITS and follow ups came from a Facebook business page on a kids activity directory for parents. Turns out there are a lot of parents out there who have children with allergies and anaphylaxis! Make sure to try to connect with anyone even slightly relevant to your business – you never know who may be interested.
Find any resource relevant to your business and get in contact. I generally work on the idea that whenever I write articles it’s 20% content and 80% promotion. For example, if I spend two hours on an article I would spend at least 10 hours promoting it.
In the end it’s about what resources your customers use and NOT what you use (this is a really important point to remember in reaching customers).
3. Keep the Message Simple
Don’t over complicate your pitch.
Everyone is short on time and attention spans are becoming shorter – there is just too much stimulus out there today and you have to keep it brief to get ANY sort of interest. You have to get your message across quickly. Whether it’s your business motto, an article heading, describing a new product/service, or just saying what your business is all about.
Keep it short and direct – normally in one sentence.
I follow the FEATURE BENEFIT idea.
What is the feature of the product/service?
What is the benefit?
For example, my article title is ‘Reaching Customers in 3Simple Steps.’
The feature of this article is helping you with reaching customers and the benefit is that I compacted it down to three simple steps.
Have a look at your business pitch – what is the feature and benefit to the customer?
My golden rule for reaching customers in my business is understanding what they really want in a product/service.
I try to figure out the following:
What is it that keeps them up at night?
What are they stressing about?
What would help them get instant relief in their business right now?
Now these three steps are in place to help you gain a little momentum in reaching customers quickly and effectively. I could go into much further detail (and honestly add a few more steps) but I found this is the best way to get grounded in the idea of what is involved in reaching customers.
At the end of the day you just have to be honest with your customers, keep the message simple and have full confidence within yourself to deliver the goods to the customer!
BEFORE I FORGET!
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